"By collaborating closely with ThinkAd's expert analyst team, we swiftly identified and addressed our bottlenecks, allowing us to tailor our overarching Amazon advertising strategies. This partnership resulted in significantly enhanced Return on Ad Spend (ROAS) and remarkable overall sales growth, highlighting the success of our joint efforts."
Challenge
Handcraft Blends, a competitive player in the beauty space, needed to gain market share while maintaining a healthy return on ad spend (ROAS). Despite having a limited budget, they needed to gain ground to overcome a larger competitor.
Goals
Increase impressions and conversions on Amazon while keeping the cost-per-click (CPC) below $1.50.
Solution
This Way Up, the agency backing Handcraft Blends, utilized ThinkAd's AI-powered bidding system combined with a strategic keyword approach. By conducting keyword research, harvesting, and employing a AI Bidder, they pinpointed the most relevant search terms for Handcraft Blends. This strategy enabled them to target the right audience while managing advertising costs effectively. By concentrating on these keywords and setting ACoS targets with defined minimum and maximum bids, they optimized their reach and conversions within budget limitations.
Strategy
A comprehensive keyword research strategy was employed to achieve targeted market acquisition. This involved identifying a robust set of terms perfectly aligned with the target audience's search intent. Subsequently, a data-driven bidding framework was established, incorporating an ACoS (Advertising Cost of Sale) target along with minimum and maximum bids. This structure allowed for controlled adjustments based on campaign performance. By strategically increasing bids within these parameters, Handcraft Blends secured top positions on the first page for relevant keywords. This approach maximized ad visibility and ultimately drove conversions.
