"Great tool. The automation feature saves me a ton of time on PPC. I like the daily changelog so that I can see the updates and keep an eye on AI."
Challenge
New York Biology aimed to boost visibility and sales for their Amazon products. Upon launching their inaugural Sponsored Products campaign in 2018, swiftly gaining impressions and driving sales within the first month.
Implementing numerous sponsored ads campaigns, New York Biology focused on programmatic management, automating adjustments to keyword bids and expanding keyword portfolios within existing campaigns.
By April 2023, New York Biology achieved a 38% ACoS (advertising cost of sale) and an average CTR (click-through rate) of 1.67%, predominantly through Sponsored Products advertising.
Teaming up with ThinkAd
As New York Biology's Amazon campaigns gained momentum, they sought assistance with automating tasks to enhance efficiency. They partnered with ThinkAd to streamline campaign optimization, scale their advertising efforts, and optimize profitability using the AI Platform.
ThinkAd's platform employs machine learning to continuously optimize paid search campaigns on Amazon. New York Biology leveraged this technology to fine-tune keyword bids and manage performance advertising campaigns within Amazon Advertising. This collaboration freed up time for New York Biology to focus on launching new products and improving other aspects of their Amazon business, such as forecasting and planning.
ThinkAd helped restructure New York Biology's advertising campaigns by optimizing ad spend, improving keyword targeting, and adding new keywords daily. The ThinkAd Platform's keyword bidding algorithm allowed New York Biology to automate their Sponsored Products bid optimization effectively.
Additionally, New York Biology utilized the reporting features available in Seller Central to identify customer search terms that led to sales. As a result, their average monthly sales attributed to Sponsored Products grew by 71%, with a peak growth of 300% during the peak season in 2023.
New York Biology has expanded from running three Sponsored Products campaigns to over 15 campaigns for their 7 product lineup. Sponsored Products now account for 22% of their monthly sales volume.
